This is a classic example of Hexspeak, like leetspeak, is a novelty form of variant English spelling.
Hexspeak was created by programmers who wanted a magic number, a clear and unique identifier with which to mark memory or data. Using hexadecimal notation, which includes the digits 0123456789ABCDEF, it is possible to create small words with the digit “0” representing the letter “O”, “1” representing the letter “I”, and “5” representing “S”.
In this case for the t-shirt, we see FEEDADEADF15h. For those who have done Intel Assembly language programming, will recongnize it.
American Apparel
American Apparel
Hanes
Beefy-T*
* Unisex 4X may be substituted for an organic t-shirt on some colors.
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